SEO reports provide an overview of the performance of a website in the search engines.
In general, its focus is on domain metrics, organic traffic and rankings. But also highlight any work done by the SEO agency or freelancer.
Good SEO is based on planning and carrying out day-to-day work. An SEO report is the analysis of this combination of planning and work, to see the effects produced.
Needless to say, without analyzing your work, how do you know it works?
But an SEO report is not just for your benefit, it is primarily for your customers.
Without the client sitting next to you while you work, they will have no way of knowing what you are doing.
In general, the report is the only way you can see the work you are doing (or at least its effects). Therefore, an easy-to-digest report allows clients to examine their work and justify why they are still paying.
An effective SEO report conveys three things:
Progress: not only is this the knowledge you are giving to the client (why he hired him), but he must also show the progress. E.g. How much have you grown your site that month? And how has the needle moved since the last report?
Perspectives: your knowledge of the things that apply directly to your client, specifically: highlight problems and areas that still need work in the coming months.
Recommendations: What would you recommend to the client to achieve his goals?
Your client wants to see how your money is spent. They want to understand the work that is being done on their site. And they want to follow the progress.
Prepare for the acronyms overload:
Basically, they want to see the SEO ROI.
In summary, a customer wants proof that paying for SEO is generating a positive return on investment for their company.
What leads very well to ...SEO Progress Report Monthly - Performance Driven Activities
